The startup was a winner of EMERGE CHALLENGE startup competition back in 2018, when the first EMERGE conference kicked off. Later it launched a pilot with MegaFon.
The pilot's primary goal was to attract paying users as well as improve the subscription conversion within the MegaFon's Press service. In fact, it turned out that 71% of users attracted by E-Contenta continued using the MegaFon's service even after installing the application. The paid subscribers spent two times more time while using it compared with organic ones. The conversion rate of the service connection amounted to 5.3% and the cost of the paid user acquisition decreased by four times.
"Usually, when a startup works with a big corporation, many difficulties occur. However, in our case, Sandbox has become a good connector, and I must admit that without this community, the path to beneficial cooperation with MegaFon would not be that easy as it was," said Zoya Andreeva
, co-founder and CEO at E-Contenta
Based on the results of the mutual work, E-Contenta was offered to launch a campaign for the corporation's OTT service called MegaFon TV
— a fast-growing product with a high LTV (customer life-time value), where native advertising is the right tool for its promotion.