You need to apply for the Startup Pass first and get through the selection process. It takes approx. 1-2 weeks to review the application. Once you are accepted, you will get a link to purchase the startup ticket. After you purchased the ticket, your startup can exhibit at Startup Alley and claim other benefits described on EMERGE Startup page. Note, full startup experience (opportunity to pitch in EMERGE CHALLENGE, get a stand at Startup Alley, access to matchmaking) is available for those, who apply before 16 May.