POLINA ZAKH
CREATIVE PRODUCER, SENIOR VICE-PRESIDENT,
SILA SVETA
Polina is bringing the power of light (what Sila Sveta means in Russian) to distract people from their phones and make them gasp in amazement when entering a space. Just as she did at tech-heavy immersive events like Drake’s ‘Scorpion’ tour, the Met Gala, Alexander Wang’s Spring/Summer 2020 fashion show, Cardi B’s performance at the 2019 BET Awards, and Billie Eilish’s extended reality concert.

Polina’s career began at the world-class Erarta Museum of Contemporary Art where she served as Gallery Director and later, the Foreign Exhibitions Coordinator. She now says she’s not selling arts; she’s selling emotions. At Sila Sveta, she focuses on 3D mapping, laser programming, interactive installation, and set design, as well as looking for new ways of using a mix of new technologies and art to engage the audience in live performances.
Live from New York (US)