Acceleration programs at Orange Business Services Russia
has a somewhat similar approach, says Vitaly Shtyrkin
, the company's Director of Investments & Innovations and the head of startup accelerator Orange Fab Russia, who moderated the roundtable. He believes that Open Innovation programs run jointly by few corporations in co-innovation accord increase efficiency of this work and significantly improve chances of successful discovery, assessment, testing and piloting of startup-sourced innovations.
According to Vitaly Shtyrkin, Open Innovation in Russia is very mature and is widely used by many corporations. Corporations often have their specifics and focus areas, but interactions between startups and corporations remains a critical part of the process for all. The availability and maturity of startups are different from industry to industry, as are the target market characteristics for startups in those industries. That makes it even more attractive to follow co-innovation opportunities by corporations in different sectors, yet players on the same value chain.
Not only startups should collaborate with corporations on developing innovative solutions, though. Artemiy Kruglov shared that sometimes students come to VISA to offer something they created but cannot find the practical use of. Academy is a powerful partner for innovative companies, and you'd better learn the language it speaks (which implies having an academic on your team), notes Marina Solovyeva, CEO Valenta Digital. You should also adjust your processes to the way universities make decisions. Finally, if it's a cross-border collaboration, better seek governmental support (as it now happens with South Korean and Russian academic projects).