More human – Why tech for tech's sake won't build the future
Just because you can, doesn't mean you should. At the speed and scale of innovation today, technology for the sake of technology isn't viable. Technology must serve a human need. We'll share lessons from products that stand the test of time, using human-centered design to scale the globe and earn customer trust.
Michael Smuga
Principal Program Manager Director @ Microsoft, Seattle
Michael Smuga is a product leader with 15+ years of experience in defining and delivering products at Microsoft. His early career focused on building v1 and early-stage products, among them InfoPath, a product that enabled enterprises to work with complex data and workflows. From there he helped drive the vision for Microsoft's mobile consumer products, and now helps scale the Windows 10 experience platform across multiple devices, inputs, and experiences. Michael grounds his decisions and leadership in user insights, business goals, and data. He has led cross-disciplinary teams of 100+ individuals, accountable for multiple projects while driving organizational fluidity and product success. With a strong technical background, he's developed a passion and intuition for creative vision within Microsoft's design organization. Outside of work Michael ski tours, climbs mountains, bikes, and swims. He is originally from Poland.
Danielle McClune
Senior Communications Manager @ Microsoft, Seattle
Danielle is a writer by trade on the design team at Microsoft. With a background in creative writing, Danielle built an early career as an arts critic, bartender, copywriter, poet, and UX writer into her current role as translator of all things technology. As a communications expert, language is her greatest tool to simplify what is complex and speak plainly to the intricacies of technology and design. On behalf of Microsoft she has written in partnership with Fast Company, Dribbble, AIGA, IxDA, IDSA, and Adobe. Her writing and creative work directly affect product experiences and audience perception – a fact which keeps her humble. She's the last person still making phone calls to friends and is notoriously fond of paper as a medium. Danielle feels at home everywhere and hails from Wisconsin, USA.