Reducing time to market through design sprints
What about spending just a fraction of time in a totally ready to run campaign strategy instead months on endless presentations, and alignments meetings between multiple stakeholders? A design sprint is a five-day workshop, popularised methodology by Google Ventures, that helps a team to clarify product's vision or features, create a prototype, and test it with users. Today many tech companies are using sprints, and many consider this approach a great way to boost product value. Also this methodology can be extremely helpful in dealing with integrated advertising campaigns, rebranding or go-to-market challenges to name a few.
ALEX DROZDOVSKY
Ex-Head of strategy @ Wargaming, Amsterdam
Over the past decade, Alex Drozdovsky has worked with blue-chip enterprises and startups to design new business models, value propositions, sustainable brand strategies, and narratives. Prior to joining the video games industry, Alex was responsible for client's brand development and digital transformation at Omnicom Group, a global leader in marketing communications. He's also an evangelist and alumnus of the THNK School of Creative Leadership, an international leadership organization headquartered in Amsterdam. Alex is working with organizations to accelerate learning culture and build brand excellence.